About
Samantha J. Best

Samantha J. Best, Public Relations
Who is Samantha?

With over two decades of experience in the media and communications industry, Samantha J. Best is a seasoned professional who is recognized for her expertise in strategic communications and public relations. Her journey began as a radio announcer, where her passion for storytelling and engagement flourished. Over the years, Samantha transitioned to television and became a prominent national news anchor known for her credibility and charisma.

Samantha J. Best

Confidence & Communication Coach

For 20+ years, Samantha J. Best thrived in the spotlight as an Award Winning TV Producer, national news anchor and radio broadcaster, captivating audiences with her clarity, poise, and ability to distill complex ideas into engaging stories. Her career—rooted in high-pressure live TV and radio environments—taught her firsthand how to command attention, think on her feet, and turn nerves into riveting delivery.

As an active Trinidad and Tobago Public Relations Association (PRATT) member, Samantha combines her media-honed expertise with industry best practices to train leaders in practical, stage-tested communication skills. She’s coached CEOs, speakers, and rising professionals to conquer public speaking fears, craft persuasive narratives, and own high-stakes moments—from pitches to conferences. Clients credit her methods (refined through decades of live broadcasting) with confidence, audience engagement, and career advancement breakthroughs.

“The mic doesn’t care about your nerves—it cares about your preparation,” Samantha says. “I teach the same discipline that kept the T&T population tuned in during my broadcasting career, so you speak not just to be heard but to be remembered.”

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Let’s Make an Impact Together!

Explore how Samantha can work with you to drive meaningful change!

Mission & Vision

Samantha’s mission is to empower brands through communication strategies that inspire trust and engagement. Her vision is a world where brands embrace change, fostering meaningful relationships with their stakeholders.

Core Values

Integrity, innovation, empowerment, and excellence are the cornerstones of Samantha’s approach, ensuring that every client receives personalized, high-quality service.