Adapting Corporate Communication for the Social Media Era

The Digital Pivot: Adapting Corporate Communication for the Social Media Era

/ Corporate Communications, PIVOT PODCAST, Social Media Stratergy / By

In this powerful episode, Samantha J. Best takes us through the essential strategies for managing crises in the corporate world The Digital Pivot: Adapting Corporate Communication for the Social Media Era

In this episode, Samantha J. Best dives deep into the evolving landscape of corporate communication in the social media era. From harnessing the power of platforms like LinkedIn and Instagram to the importance of creating authentic engagement, Samantha shares practical strategies for businesses to adapt and thrive. The episode covers how companies can maintain credibility while navigating the fast-paced world of social media, the value of storytelling in corporate branding, and how to measure success in a digital-first world.

Episode Timestamps

  • [01:15] – Why Social Media is Non-Negotiable for Corporate Communication
  • [06:40] – Building Brand Trust Through Storytelling
  • [11:23] – Adapting Traditional Communication Strategies for Digital Platforms
  • [16:50] – Overcoming Challenges in Social Media Engagement
  • [21:14] – The Role of Metrics in Gauging Success
  • [26:00] – Samantha’s Tips for Executing a Digital Pivot

Essential Learning Points From This Episode

  • How businesses can adapt traditional corporate communication strategies for social media platforms.
  • The importance of storytelling in building brand credibility and trust in the digital age.
  • Why companies need to focus on engagement metrics rather than vanity metrics like followers.
  • Real-world examples of how businesses have successfully transitioned to digital-first communication strategies.
  • Samantha’s actionable steps for companies to navigate social media crises while maintaining their reputation.

“Social media isn’t just an add-on to corporate communication; it’s the bridge that connects brands to their audiences. Done right, it builds trust and keeps businesses relevant in a crowded marketplace.” – Samantha J. Best

Important Links & Mentions From This Episode

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You May Also Be Interested In:

°How to Leverage LinkedIn for Corporate Storytelling

°How to Build a Corporate Brand in a Social-First World

°The Art of Crisis Communication with Helen Ricketts

°Mastering Metrics: What Every Corporate Leader Should Know

°5 Strategies to Stay Relevant in the Digital Era