Want to create presentations that inspire action? Study these iconic persuasive presentation examples from Apple, Tesla, nonprofits, and TED Talks. We’ll break down exactly what makes them effective—so you can steal their techniques for your next pitch, speech, or sales deck.
1. Persuasive Presentation Example: Steve Jobs’ iPhone Launch (2007)
Why It Works for Persuasion:
- Hook: “Today, Apple is going to reinvent the phone.” (Direct promise)
- Problem/Solution: Contrasted clunky keyboards with the iPhone’s touchscreen.
- Visuals: Minimal text, full-screen visuals (e.g., zooming into Google Maps).
- Emotion: “This is a day I’ve been waiting for 2.5 years.” (Builds anticipation)
2. Elon Musk’s Tesla Cybertruck Reveal (2019)
Why It Works for Persuasion:
- Risk-Taking: Turned broken window mishap into a relatable moment.
- Data: Highlighted specs with bold visuals (e.g., “Unbreakable glass”).
- Watch: Cybertruck Reveal
3. TED Talk Persuasion: Simon Sinek’s “Start With Why”
Why It Works for Persuasion:
- Structure: Used the Golden Circle (Why → How → What).
- Repetition: “People don’t buy what you do, they buy why you do it.”
- Visuals: Bold keywords like “WHY” on slides.
4. Melinda Gates on Gender Equality
Why It Works for Persuasion:
- Personal Story: Shared anecdotes from meetings with African women.
- Data: “When women thrive, communities thrive.”
- Visuals: Photos of entrepreneurs + infographics.
5. Sales Pitch Template (B2B Example)
Hook: “80% of teams waste time on manual reports.”
Problem: Show a frustrated team drowning in paperwork.
Solution: Demo your software’s 1-click reports.
CTA: “Start your free trial today.”
6. Bad vs. Good Slide Example
Before:
- Slide titled “Market Analysis” with 12 bullet points.
- Monotone voice: “Q3 growth was 2.4%.”
After: - Slide titled “3 Trends Dominating 2024” with one bold stat.
- Story: “Client XYZ saved 200 hours using AI.”
Key Elements of Persuasive Presentations
- Start Strong: Use a hook (stat, story, or question).
- Visuals Over Text: Replace paragraphs with images, icons, or videos.
- Bridge Tough Q&A: “What’s important is…” to pivot gracefully.
- Call to Action: End with a clear next step (e.g., “Join,” “Subscribe,” “Invest”).
Final Word: These persuasive presentation examples show how structure, storytelling, and visuals create impact. Now go own your next pitch! 🚀
“A great presentation is a conversation, not a lecture.” – Samantha