Executive Presence · Leadership Communication
Executive Presence · Leadership Communication
What 5,000 leaders reveal about behaviour, decisions and profit.
Hugh Massie · Executive Chairman & Founder · DNA Behavior
I invited Hugh because he does something I have never been able to do from the front of a room. He puts a number on behaviour. I spend my working life telling leaders that how they show up is not decoration, it is the business. Hugh's team went and measured it across five thousand executives and found it sitting in the profit line. Then, somewhere in the middle of the research, he started talking about a boy who lost his father. That is the part I am still thinking about.
"The first thirty seconds in any room decide what the next thirty minutes are allowed to be."
Episode Cold Open · Samantha J. Best
Executive Chairman & Founder · DNA Behavior
Hugh Massie is the Executive Chairman and Founder of DNA Behavior International, the behaviour and money insights company he started in 2001, now serving individuals and organisations in more than 125 countries. A Titan 100 CEO, behavioural solutions architect and behavioural economics pioneer, he works from one position above all others: behaviour makes money.
He began as a chartered accountant with Arthur Andersen in Sydney, Singapore and Thailand before leaving to build a wealth management practice, then the behavioural science company that came out of it. He is the author of DNA Behavior Leadership, Financial DNA and Business DNA. His stated goal is to inform over one billion people a year by 2030 on how to improve their decision making, performance and relationships.
Why your hardwired behaviour reasserts itself within one second under pressure, whatever you spent years learning.
The blind spot sitting in roughly seventy percent of leaders, and why an open door does nothing to fix it.
What Hugh's team in Singapore was doing every night for six months that nobody told him about.
Why the CFO does not create the numbers, and who actually does.
The four percent shift across a leadership team that tracked to profits up twenty one percent.
What AI finally unlocks in behavioural science, and why the data underneath it decides everything.
Money energy, the three dimensions of money, and why net worth is a dangerous place to keep your self worth.
The one thing he would have you do tomorrow morning.
"If you measure your self worth on how much money you have, you will fail."
Hugh Massie · Vol. 006
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